Bayer est un groupe international dont les cœurs de métier se situent dans les secteurs de la santé et de l’agriculture. A la confluence de la chimie et de la biologie, Bayer contribue à améliorer la qualité de vie en proposant des produits et services en santé humaine, animale et végétale. Chez Bayer, vous avez l’opportunité d’intégrer une entreprise dont la culture valorise la passion des salariés à innover et leur donne le pouvoir de changer.

Portfolio Marketing Manager


The Portfolio Marketing Manager is responsible for the management of the portfolio of products for their crop(s) – throughout the lifecycle – with emphasis on effective product advancement, launch and marketing support. They are responsible for all elements of the marketing mix ranging from product strategy, through launch to effective demand creation and promotion.
Key Responsibilities:
Demand Creation
  • Participate in all types of customer and field activities with Commercial Team related to relevant Crop
  • Define prioritized (Basic, B+, Premium) plan of products to support
  • Agree allocation of demand creation resources
  • Develop effective market positioning for new launches (4P's)
  • Develop pricing strategy and Added Value assessment for pricing & recommend to RPM
  • Define and implement compliant market funding programs (technical & customer comms)
  • Develop and execute creative plans for demand creation with agencies
  • Develop and execute CRM tactics in combination with Sales
  • Develop and maintain digital content with central Support
  • Manage marketing budget, vendors, and agencies
    Portfolio Management
  • Lead multi-functional Portfolio Meeting for Specific Crop(s) within Commercial team
  • Track Products in Crop Team central
  • Initiate Registrations in Trackwise in coordination with RPM
  • Manage Portfolio Meetings and Advancement/Exit Recommendations to RPMs
  • Organize gathering and validation of Market Intelligence (Mkt size, trends, competitive price) data
  • Portfolio Team input into Breeding targets (PMT) with RPM
  • Participate in  COP with Commercial Teams
  • Participate in Monthly IBP Demand Review
  • Accurate Forecasting aligned with Sales to input to IBP for CY + 2 onwards
  • Develop and align PHA with Portfolio Team and RPM
  • Work across all functions to input to LRP
  • Work across all functions to input to Budget


Required Skills/Experience:
  • Degree in Business, Agronomy, Marketing
  • Experience in Agriculture/Vegetables desirable
  • Previous role(s) in Portfolio/Product management or Technology Development or Marketing/Promotion or Agricultural Sales
  • Worked in cross-functional teams.
  • Customer oriented
  • Highly oriented to results
  • Ability to think strategically but with hands on style and strong emphasis on day to day work and tactical implementation
  • Strong analytical skills
  • Strong communication and presentation skills
  • Ability to work in and lead a team
  • Ability to influence without authority
  • English – fluent



Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Pays: Pays-Bas
Functional Area:
Entry Level:

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Last update: Apr 1, 2019   Copyright © Bayer SA-NV | Bayer B.V.